Aim & Act Published in Top Magazine

Aim & Act, Inc. has been published yet again by Functional Ingredients Magazine, this time with a full article written by Ken Fichtler, CEO of Aim & Act, Inc. The article, entitled The Science of Selling Science, is all about the integration of science with marketing. Increasingly, this is an area that many companies are struggling with as more and more consumers demand rigorous scientific testing. With the ever increasing complexity of the regulatory climate and scandals erupting constantly, a firm like Aim & Act is crucial to the success (if not outright survival) of companies in the natural products industry.  The publishing of this article is exciting for Aim &* Act as it speaks to our competency above and beyond that which is provided by a traditional marketing or scientific firm.

Read the article at the link below,

http://www.functionalingredientsmag.com/fimag/articleDisplay.asp?strArticleId=1866&strSite=FFNSITE&Screen=CURRENTISSUE

More information on Aim & Act is available at:

http://www.aim-act.com/